Not all keratin treatments are created equal! If you’ve ever been to a salon, you’re probably well aware of the popular Brazilian Blowout, made famous by Victoria’s Secret models like Adriana Lima. It goes by many different names- keratin treatment, Brazilian Blowout, Brazilian Keratin treatment, and more. Keratin straightening treatments have become increasingly popular due to their frizz-fighting abilities and silky, smooth finish.
However, many people are still unaware of the potential adverse health effects from exposure to the chemicals that can be found in hair straightening products. Which is why we created the most innovative hair product of the year- K Gloss Smoothing Treatments.
But first, what is a Keratin treatment? Keratin hair treatments are a semi-permanent, hair-smoothing, curl-softening professional chemical treatment. They make hair straighter, shinier and even healthier. The treatments are usually made up of a chemical like formaldehyde (which creates the long-lasting smoothing effect), conditioners, and some keratin, a protein our hair is made of to add strength.
The main issue with the keratin treatments is the formaldehyde vapors that can be released from the straightening formula during blow-drying and flat ironing. Although formaldehyde makes the straightening solution more effective, this advantage is not worth the health risk that you and your stylists are exposed to during the straightening process.
When using treatments that are formulated with formaldehyde, carcinogens are released into the air, putting everyone in the room at risk. K-Gloss is a safe alternative to the traditional keratin treatments offered in salons worldwide. You can use K-Gloss every day, once a week, or once a month, it doesn’t permanently affect your hair like a regular Keratin treatment.
So why should you choose K Gloss over a traditional Keratin treatment? Formaldehyde-Free Keratin Formaldehyde is a colorless, strong-smelling gas used in keratin treatments to blast open the hair cuticle, accelerating keratin protein bonding to the hair.
However, the health effects of using formaldehyde are far too harsh on the client and the stylist. According to the Center for Disease Control and Prevention, exposure to this toxic chemical can cause health issues, such as: Respiratory Problems, including Breathing Problems and Coughing Irritations, including Sore Throat, Scratchy Eyes, and Nosebleeds Cancer (Nose, Throat).
K-Gloss is a water-based, non-toxic, natural, and cruelty-free formula. And free of formaldehyde, especially.
1. Frizz-free hair in less time While a traditional keratin treatment is typically a long process that takes 2-4 hours to complete depending on your hair type and length, K Gloss, normally takes about 1 - 1.5 hours to apply in a salon depending on the length and thickness of the hair. However, K Gloss De-Frizz At Home Treatment is applied to clean hair and can be blow dried after 10 minutes.
2. NO animals hurt in the process. Have you ever wondered where keratin comes from? When you purchase products containing keratin, it is highly likely the product was made using ground animal parts. Hooves, feathers, animal hair, and horns are made of keratin and are commonly used in keratin treatments.
There is no synthetic keratin, and keratin can't be sourced from vegetables. K-Gloss acquires its Keratin-infusions from aquatic marine organisms. This ensures no animals are hurt in the process. We take cruelty-free very seriously! Tame the frizz without the risk!
K-Gloss was designed and formulated to deliver the needs and demands of clients without the limitations that other products put on them. In other words, K-Gloss is more user-friendly, allowing the clients to enjoy the finer things in life and look good doing it.
What makes K Gloss stand out above other products is the fact that it allows you to keep the natural body in your hair and it does not alter the natural structure of your hair. It is non-toxic, it allows more styling options, is compatible with all salon services, is water based, and imparts the most intense shine that can be delivered due to the shine crystals within our product.